The Result
15%
Before Audience Builder, Facebook’s total share of converting users into personal loan borrowers was 5% and with Audience Builder it climbed to 15%
45%
After Audience Builder, Facebook’s share jumped to 45% of total personal loan borrowers for the Akbank Direkt Mobile App
60%
When comparing this against the additional targeting achieved with Audience Builder, the unit price of sales improved by 60% with Facebook advertising