Product Detail:
It is an artificial intelligence supported herbal doctor that enables your plants to grow in the most sensitive and efficient way. Farmi is always with you with complete and specific solutions for your plant growing.

Aim:

To maximize the number of mobile application registers in the USA, Brazil, Mexico and Turkey markets for the Farmi mobile application.

Key Achievements:

Increased number of mobile application downloads: A total of 20,000 registers in 4 months in all markets

Improved ASO setups:
Carrying out all ASO studies in both Apple Store and Google Play Store and working to rank high in related keywords.

Completion of measurement processes:
Complete integration of both Adjust and Firebase Mobile Analytics tools.

Our first goal in our journey that we started with Farmi in January 2023 was to complete the measurement processes. We completed the process by installing both Firebase and Adjust in a short time like 2 weeks. In this process, Farmi technical team also took action very quickly and successfully carried out the process.

The most important aspect of digital marketing is the completion of healthy measurements without spending on advertising. We successfully overcame this process and stepped into the next important process, the ASO process.

The ASO process is not a work that we can respond to in a very short time, but we have progressed by taking all the necessary actions in that part. By localizing in USA, Mexico, Brazil and Turkey markets, we made improvements in all areas such as application name, category selection, application descriptions, images & videos, application icon etc.

After completing the arrangements in the ASO process, we started the advertising work.

We started the advertising work after the above-mentioned processes were completed in a healthy way. We started advertising works by activating publications in 4 markets, first on Google Ads and then on Facebook Ads. Install costs vary according to each country and platform. In total, we achieved 20,000 registers in 4 months.

Register costs - iOS

USA - $4.48

BRAZIL - $2.42

MEXICO - $1.70

TURKEY - $0.85

Register costs - Android

USA - $4.11

BRAZIL - $1.23

MEXICO - $9.83

TURKEY - $0.47

What will we not do? What are we going to continue and try new things?

• We will close platforms and markets with high registration costs and no purchases.

• We will increase A/B testing We will test more images and videos.

• In campaigns, we will focus on purchase costs, not just registration costs.

• We will create an Email Marketing strategy. We will expand our funnel based on existing events.

@turnalar