4x revenue in 5 months
Company: Mustakil Dukkan
Website Link: Mustakil Dukkan
Beginning: 2022 November
Areas: Performance Marketing, SEO
Product Detail: The establishment of Atölye Müstakil and now the Müstakil Mağaza was the point where the stories of two cousins, who were pursuing different fields before, merged. Bade is a sociologist and Melih is a historian. The ceramic adventure that they started simultaneously seven years ago formed the basis of the breaks they would make in their own lives after a while.
Aim:
Increase revenue by adhering to targeted ROAS.
Key Achievements
1-) Keeping ROAS at a profitable rate: We started ROAS with 2.27 and increased it to 4.66.
2-) Completion of measurement processes: Establishment of all measurement methods, including e-commerce processes, with the Analytics tool. Ensuring the integration of all events necessary for advertising work.
3-) Increasing Revenue: Monthly net revenue quadrupled within 5 months.
Our first goal in our journey, which we started with Mustakil Dukkan in November 2022, was to maximize our revenues by keeping ROAS at a profitable rate. When we started to serve, there was an established website and a social media account with a lot of active sharing. These assets strengthened our hand in setting up our advertising campaigns. We would like to thank the Independent team for the professional management style in these processes.
After we created our advertising strategies, we made the relevant plans on both Facebook and Google. While we implemented the sales campaigns on Facebook, we also activated the ads by making the Search campaign setups on the Google side. In addition to the new user campaigns on both platforms, we also showed a lot of our ads to our remarketing audiences. In this way, we kept our ROAS rate at the desired level.
What will we not do? What are we going to continue and try new things?
We will use creatives that will increase our CTR rate.
We will set up special campaigns for Android users.
We will design special campaigns only for male users in special day communications.
We will share organic content on Shorts, Tiktok and Pinterest.
@turnalar
Product Detail: The establishment of Atölye Müstakil and now the Müstakil Mağaza was the point where the stories of two cousins, who were pursuing different fields before, merged. Bade is a sociologist and Melih is a historian. The ceramic adventure that they started simultaneously seven years ago formed the basis of the breaks they would make in their own lives after a while.
Aim:
Increase revenue by adhering to targeted ROAS.
Key Achievements
1-) Keeping ROAS at a profitable rate: We started ROAS with 2.27 and increased it to 4.66.
2-) Completion of measurement processes: Establishment of all measurement methods, including e-commerce processes, with the Analytics tool. Ensuring the integration of all events necessary for advertising work.
3-) Increasing Revenue: Monthly net revenue quadrupled within 5 months.
Our first goal in our journey, which we started with Mustakil Dukkan in November 2022, was to maximize our revenues by keeping ROAS at a profitable rate. When we started to serve, there was an established website and a social media account with a lot of active sharing. These assets strengthened our hand in setting up our advertising campaigns. We would like to thank the Independent team for the professional management style in these processes.
After we created our advertising strategies, we made the relevant plans on both Facebook and Google. While we implemented the sales campaigns on Facebook, we also activated the ads by making the Search campaign setups on the Google side. In addition to the new user campaigns on both platforms, we also showed a lot of our ads to our remarketing audiences. In this way, we kept our ROAS rate at the desired level.
What will we not do? What are we going to continue and try new things?
We will use creatives that will increase our CTR rate.
We will set up special campaigns for Android users.
We will design special campaigns only for male users in special day communications.
We will share organic content on Shorts, Tiktok and Pinterest.
@turnalar