Product Detail: Pimood's product range mainly focuses on women's wear. It offers products in different categories such as dresses, blouses, trousers, skirts, jackets, coats, shorts and accessories.

Aim:

Increasing sales.

Key Achievements

1-) Setting up the website: Establishing the mobile compatible website in a short time like 1 week to meet all e-commerce infrastructure processes of Shopify (it was a very low sentence)

2-) Completion of measurement processes: Establishment of all measurement methods, including e-commerce processes, with the Analytics tool. Ensuring the integration of all events necessary for advertising work.

The first goal of our journey, which we started with Pimood in April 2023, was to establish a mobile website compatible with Shopify e-commerce infrastructure in as little as 1 week. Our team moved quickly and we built a successful site. Our measurement processes were completed in the same way; All of our e-commerce processes can be tracked through Google Analytics and all the activities required for our advertisements have been integrated. After all these preparations, we are ready for our advertising campaigns. We look forward to the performance of our ads.

What will we not do? What are we going to continue and try new things?

• We need to be more active in our social media accounts.

• We will create campaign strategies on advertising platforms such as Facebook, Google and Tiktok Ads.

• We should do A/B tests by creating more visual content.

• We must achieve our goal of increasing revenue by determining strategies to expand into new countries.

• We will create an Email Marketing strategy. We will expand our funnel based on existing events.
  
  

@turnalar